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FEATURED ARTICLE — October 26th, 2016

Google Buys FameBit: How This Impacts You

“We look forward to seeing FameBit and the entire branded content space thrive as we continue to support the success and creativity of the creator community.”

― Ariel Bardin, vice-president of product management at Google

Influencer marketing is a red-hot technique in the digital world. In a time where consumers are disillusioned by traditional advertising and social authorities are capturing the hearts and minds of millions, marketers have found a portal to capitalize on these influential figures by partnering them with brands to push products, services and messages out to the masses.

Currently, one of the most productive places to enact an influencer marketing campaign is on YouTube. Due to the massive popularity of the platform and the incredible increase in digital
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Microsoft’s Unveils Massive Surface Studio Touchscreen PC

Microsoft today unveiled the newest member in its Surface line: the Surface Studio, an all-in-one device, for professionals. Sporting a 28-inch, 4,500 by 3,000, 192 DPI display, the Surface Studio has a 4.5k ultra HD screen with 63 percent more pixels… Read More

Apple Reports Revenue Decline, but Still Posts Income of $9B

Apple’s shares dipped nearly four percent today after the iPhone maker posted its first annual revenue decline in a decade-and–a-half and failed to meet Wall Street’s expectations. Luca Maestri What would be a stellar quarter for most companies… Read More
google fiber

Google Dialing Back Fiber Plans, Laying Off 130

Google is scaling back on its Fiber service to the extent that layoffs are imminent. Google Fiber is cutting roughly nine percent of its staff — 130 employees — and is scaling back its ambitions to take the high speed Internet services nationwide,… Read More

Technology News


Google Jamboard Takes Whiteboards High Tech

Google is taking on Microsoft with its latest creation. The company today introduced Jamboard, Google’s take on the Smartboard. Along the same lines as Microsoft’s Surface Hub, Jamboard is built for professional brainstorming sessions and teamwork. As… Read More

Uber-Owned Otto Transport Completes First Commercial Delivery

Self-driving transports may just beat autonomous cars and trucks to regular commercial use on the highway. Otto, the self-driving truck company owned by Uber, teamed up with Budweiser recently to complete the world’s first shipment by an autonomous… Read More
network IOT

Smart City Development: A U.K. Example

More than half the world’s population resides in urban areas, and more than 80 percent of global GDP is produced in cities. Thanks to the advent of IoT generated data, cities can predict crimes, prevent traffic accidents, build health solutions… Read More

SEO News


How Web Design Affects Search Engine Rankings

There are two things that are inseparable when it comes to starting an online business: search engine optimisation (SEO) and Web design. Web design has a monumental impact on SEO, but when it comes to SEO, many people think that SEO is all about, page… Read More

SEO: A Potent Tool for Influencing Millennials

“. . . Millennials perceive strong SEO to be a requirement for any company they do business with. They have grown up with the Internet and Google their whole lives, the first generation to do so, and finding a piece of information online has become… Read More
SEO Targeting

Image Optimization: The Achilles Heel of SEO

It’s no secret; visual creations are a necessity for engaging online audiences. Be it an image, an infographic, a video, or any other type of optical amusement, people can’t get enough of it. A large portion of why images are so exciting is that humans… Read More

Social Media News


PayPal Payments and Notifications Come to Facebook Messenger

PayPal is getting a little more social, thanks to a revamped partnership with Facebook that will see the online payments system become a payment option offered by Messenger. Thus far, only U.S. consumers will be able to take advantage of the new integration… Read More
Twitter front desk

Twitter to Axe More Than 300 Jobs This Week

Twitter will soon be handing out pink slips to up to eight percent of its workforce, or roughly 300 people, Bloomberg is reporting. The job cuts could come this week — possibly before Twitter’s third-quarter earnings report is posted Thursday,… Read More
Flickr photo by Maria Elena

Facebook to Ease Up on Removal of Graphic, but Newsworthy Content

Facebook is easing the censorship of graphic content on its site to accommodate newsworthy posts that would normally be considered a violation of its policies. The move comes after much criticism about the social networks very strict policies that kept… Read More


Business & Marketing News

Young African Businessman Calculating Finance Bills With Calculator

The Entrepreneurial Bright and Shiny Object Syndrome Exposed

There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough. It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes to seeking… Read More
workstation computer

4 Credibility Factors to Set Up a Solid Online Presence

The online community’s trust in brands is on the decline. The online environment makes a viewer’s vision cloudy, and makes it difficult for him to assess the credibility of an online presence. Misuse of marketing tactics by click-baiting, falsifying… Read More
marketing strategy

4 Steps to Refocus Your Marketing Strategy

Done properly, marketing will harness your collective energies into a meaningful, measurable activity that will bring your business goals to fruition. The problem is, a huge number of businesses do not market themselves properly at all. They spend money… Read More

Other News

Image courtesy of (Stuart Miles) /

Suspect in 2012 Hack of LinkedIn Indicted By U.S. Jury

A U.S. jury has indicted the 29-year-old Russian man accused of carrying out cyber-attacks against LinkedIn, Dropbox and Formspring. Issued by a California federal grand jury, the indictment accuses Yevgeniy Aleksandrovich Nikulin of Moscow of using malware… Read More
Google +Post ads

Google Quietly Changes Ad Policy to Allow for More Invasive Web Tracking

Google is doing all it can to track your browsing habits thanks to a change in the company’s privacy policy — one that was quietly made this summer. The update escaped the notice of, well, pretty much everyone until ProPublica published a report… Read More
Galaxy Note 7

Galaxy Note Brand Will Not Be Shelved

Samsung obviously has no intention of giving up on its Galaxy Note brand. The company, according to Reuters, is offering South Korean Note 7 owners the option of upgrading to a Note 8 at 50 percent off the regular price when the devices become available… Read More


Image courtesy of (noomhh) /

Digital brings fresh challenges for three quarters of CIOs

Businesses worldwide are responding to the threat posed by digital disrupters like Über and Airbnb, a trend that poses significant challenges for CIOs, a study carried out by international IT solutions and managed services provider Logicalis has revealed. The… Read More

Janrain’s Consumer Identity Survey Shows 93% are Concerned How Brands Use/Share Their Online Activity

PORTLAND, OR – Janrain®, the leading company that created the Customer Identity and Access Management (CIAM) category, today announced the results of a new Consumer Identity Trends survey that shows while social login use is growing in popularity thanks… Read More
WP Engine

WP Engine Boosts SEO, Security Across All Customer Sites With Free SSL/TLS Certificates

AUSTIN, Texas – Oct. 20, 2016 — WP Engine today announced that it has made Let’s Encrypt™ SSL/TLS certificates freely available to all customers. This means for every single one of the company’s 50,000 customers setting up a secure site… Read More

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