FEATURED ARTICLE — April 28th, 2017
Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate.
There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on a good show. Luckily, some brands shine through just a little brighter than others.
By taking some lessons from these brands, you can start to master the universal best practices of content marketing, regardless of who your company is or who you serve.
5 Content Marketing Tips From World-Class Brands
When it comes to content marketing, you can learn a lot by following in a successful brand’s footsteps. If you’re new to the industry, these brands will help you learn where to start and what to avoid.
Even if you’re a seasoned content marketer, you can pick up new tips and tricks from watching how some of the best brands out there do it.
Here are five tricks some of the top companies are using today:
1. Provide Value Every Step of the Way
Today, the thing at the center of all great content marketing is value. If it doesn’t matter, people aren’t going to flock to it. And if people don’t flock to it, your content is never going to get anywhere. As such, providing value is one of the most important things you can master for your brand.
Unfortunately, lots of brands confuse the process of providing value with the process of selling themselves. Right now, it’s not uncommon to read a company’s website content and find that, while it’s valuable in places, mostly what the brand is doing is talking about itself. This is a big no-no in the world of content marketing.
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