Site   Web

FEATURED ARTICLE — October 23rd, 2017

How to Conduct Your Own SEO Audit

“Social may be sexy, but search still pays the bills.”

— Tom Pick, B2B digital marketing consultant

SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure, however, is crucial because it holds immense potential to boost a site’s rankings and revenue.

Through conducting such an audit, site owners can develop actionable solutions to resolve any onsite issues and challenge competitor’s rankings.

SEO audits are vital to the health and wellbeing of a site because Google is constantly updating its algorithms and SEO rule changes are always in flux. This means that to remain up-to-date, audits are an essential tool.

Conducting regular audits enables site owners to ensure all elements are working properly, performing optimally, and providing an opportunity to introduce fresh design elements and SEO-optimized content offerings.

If your site is due to go under review, check out these six steps to conducting a thorough SEO site audit.

1. Start with a Crawl

Every SEO audit should begin with a comprehensive crawl to determine the situation overall and identify any specific issues; this will be the foundation for all other actions.

Tools like Screaming Frog’s SEO Spider are perfect for small business owners because the free version provides a fair number of features, while the paid version is reasonably priced.

With this tool, entrepreneurs simply need to enter their site’s URL and the tool will begin the analyzation process. When the crawl has run its course, users will be able to identify any broken links, duplicate content and other on-page flaws.

Since this tool integrates with Google Analytics, users can compare various data points such... Read More

SEO News

SEO Targeting

How to Do SEO for a Brand New Website

As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or… Read More

How to Choose Keywords that Really Matter

Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t… Read More

10 Actionable SEO Tips That Offer Actual Results

If you’re in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk,… Read More

Business & Marketing News

Is Twitter a Dying Network?

Twitter is an interesting platform. It takes a lot of heat from marketers and there are a couple reasons for that: • Low engagement: According to Social Bakers, the average engagement rate of the top 25 most engaged profiles on Twitter is 0.07 percent. •… Read More

6 Webinar Tools for Hosting Online Meetings

With so many companies moving into international waters, it’s easy to see why webinar tools and platforms have become so popular. The rising interest in web-hosted seminars and meetings was often neglected in the past with more emphasis on face-to-face… Read More

What Should I Do With My Marketing Video?

Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy a product or service after watching… Read More

Technology News

Cisco to Acquire Cloud Solutions Firm BroadSoft for $1.9B

Cisco has entered an agreement to purchase communication software firm BroadSoft for $1.9 billion. The tech giant announced today the buyout — which has already been approved by both the Cisco and BroadSoft boards of directors — is set to close… Read More

Apple Wows Chicago With New Flagship Store

Apple was definitely going for the wow factor when it constructed its newly-opened store in Chicago, Illinois. The store, known as Apple Michigan Avenue, is intended to be a gathering place for the community. Thousands attended the Friday night opening,… Read More

Alphabet Leads $1B Lyft Investment

High tech ride-sharing firm Lyft has raised $1 billion in its latest financing round courtesy of CapitalG, Alphabet’s growth investment fund. Thanks to the latest round of funding, Lyft’s valuation comes in at $11 billion. Further cementing… Read More

Social Media News

Facebook Testing Subscriptions for Instant Articles

Facebook will soon be testing news subscription models in Instant Articles with a small group of U.S. and European publishers as part of the social media giant’s Journalism Project. The test, at least initially, will only be compatible with Android… Read More

Facebook Allowed Questionable Ads in German Election Despite Warnings

By Stefanie Dodt, special to ProPublica, Jeff Larson and Julia Angwin, ProPublica On Sept. 15, nine days before the elections in Germany, the Green party complained to Facebook about a popular series of attack ads deriding its stances on gender-neutral… Read More

How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter?

Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?” Invariably the reply will be “I heard about them on social media.” My… Read More

Infographics

 
css.php