FEATURED ARTICLE — October 23rd, 2017
“Social may be sexy, but search still pays the bills.”
— Tom Pick, B2B digital marketing consultant
SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure, however, is crucial because it holds immense potential to boost a site’s rankings and revenue.
Through conducting such an audit, site owners can develop actionable solutions to resolve any onsite issues and challenge competitor’s rankings.
SEO audits are vital to the health and wellbeing of a site because Google is constantly updating its algorithms and SEO rule changes are always in flux. This means that to remain up-to-date, audits are an essential tool.
Conducting regular audits enables site owners to ensure all elements are working properly, performing optimally, and providing an opportunity to introduce fresh design elements and SEO-optimized content offerings.
If your site is due to go under review, check out these six steps to conducting a thorough SEO site audit.
1. Start with a Crawl
Every SEO audit should begin with a comprehensive crawl to determine the situation overall and identify any specific issues; this will be the foundation for all other actions.
Tools like Screaming Frog’s SEO Spider are perfect for small business owners because the free version provides a fair number of features, while the paid version is reasonably priced.
With this tool, entrepreneurs simply need to enter their site’s URL and the tool will begin the analyzation process. When the crawl has run its course, users will be able to identify any broken links, duplicate content and other on-page flaws.
Since this tool integrates with Google Analytics, users can compare various data points such...
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